Monday, December 30, 2019

6 notable women on why you need to #StepOutside your comfort zone

6 notable women on why you need to StepOutside your comfort zone6 notable women on why you need to StepOutside your comfort zoneWhen was the last time you stepped outside your comfort zone? For us, it was on November 28th, 2018, we took our New York girl gang along for the ride. We teamed up with Timberland to ask powerhouses like Cleo Wade, Liz Plank, mora why you need to StepOutside your comfort zone and how to embark on career journeys that leave the world a better place than we found it.From sustainably managing their products to protecting the outdoors, Timberland is rooted in responsibility we were thrilled to spend the evening with them in New York City because we truly believe that responsible geschftslebenes have the power to change the world for the better. So, consider this your invitation to step outside and become the adventurer of your own life because the world is calling YOUTis the season to be a conscious consumer (and gifter). You can shop Timberlands latest col lection here.We tapped women like the formidable Poet + Author Cleo Wade, Sophia Roe, Liz Plank, Jera Foster-Fell, Tory Rust and Marci Zaroff to help lead a conversation around stepping outside of our comfort zones. These are women who are making a major impact in the world through their hard work. And you better believe they did not get there by playing it safe.Whats your best advice for anyone looking to step outside of their comfort zone?To feel the fear and do it anyway. Know youre allowed to have fear and be nervous but you can repurpose it to fuel your passion and follow your dreams. Jera Foster-FellTwo du sagst ess be disagreeable. If everyone is agreeing with you, youre doing it wrong. Liz PlankTrust your gut. Follow your heart. Listen to the voice inside because if it doesnt feel right, trust yourself. Go with it. Marci ZaroffJust keep doing things that make you nervous. If you feel anxious thats probably a god sign. Just go with it. Tory RustBravery is not the absence of f ear, its being afraid and doing it anyway. It may not feel amazing in the moment but the results will. Cleo Wade- - - Keep reading to hear our favorite moments from the powerful women calling the shots and stepping outside of their comfort zones during our The World is Calling You panel.Sophia RoeConsumption is more than what you eat or put in your body. Its what you watch, its who you follow, its the people that youre around. My number one calling would be When someone is around me I want them to feel good. I really want to be a feel good person.On the shift happening in the culinary industry Women have always been barefoot and pregnant cooking in the kitchen. Weve always been here, were just getting a lot more highlighted. Which is really special.Jera Foster-FellYou can have fear in the process of pursuing your dreams but you have to feel the fear and do it anyway.Liz PlankEvery moment where I was almost willing to give up was the biggest payoff.Tory RustMy strengths are my weak nesses and my weaknesses are my strengths.Marci ZaroffThe 3 Ps of business are profit, passion and purpose.The fashion industry has tremendous work to do and its all hands on deck. Its not about staying ahead anymore, its about not being left behind.- - - After these ladies gave us their best advice, we passed the mic to poet, author and artist, Cleo Wade. Keep reading for the mic drop moments from our chat with Cleo below.We have to make sure the things were standing for align with our actions in big and small ways. When we look at lifestyle today you cant really support one part of the equation without the other. The dots are all connected.Sexuality, gender, race, background. When you dont see yourself in the world, you dont know what your possibilities are.Dont let the word Activist to stop you from participating. And also, understand that activism or a person that participates can look however you like.We all have the time to smile at our neighbors.Having a distinct style is n atural. You know your look and style, you just have to do it. Even if we havent seen it before.Good friendships are long term investments and good work. Work that feels good.Its easy to get goal jacked in our world. I said heres my goal and heres my promise to my audience. My goal is impact. My promise is no matter who they are how alone they feel, this work is for them.If you give anyone to make them feel like youre on top of the world, they also have the power to make you feel like the world is on your shoulders.I need goals that dont have to do with outside validation.To make the future world we want, we have to do the things that scare us.Until further notice, celebrate everything.This article was originally published on Create Cultivate.

Wednesday, December 25, 2019

How to Write a Customer Service Resume

How to Write a Customer Service Resume How to Write a Customer Service Resume Customer tafelgeschirr professionals are a necessity for every company, in every industry, all across the world. Whether the company sells a product or provides a service, customers will always have questions they need answered and concerns they need to voice. Thats good news for you if youre working on a customer service resume.As a job seeker in the customer service field, you likely have your own questions to ask. What does a customer service resume require? Are there special skills you should include? How should it all be formatted? We have answers to all of your customer service resume questions.Customer service resume keywordsEvery resume should be focused on skills and keywords. This is because the majority of companies use applicant tracking systems (ATS) to filter applicants.The process goes like this you apply for a job online and your resume gets filtered into the applicant tracking system. Recru iters then search for applicants using keywords, kind of like running a Google search. The resumes that contain the keywords are mora likely to be retrieved by the ATS for the recruiter to review.So, if you dont include relevant keywords in your resume, you wont show up in the hiring managers search. This is especially important in a position like customer service that requires such a broad skillset.The best place to find customer service keywords is in the job description itself.A customer service resume should include hard skills likeCustomer serviceManagementCommunicationAnswering phonesAnswering emailsKnowledge of product/serviceData entryOrganizational skillsSchedulingUpsellingCustomer service software are critical keywords for companies looking to quickly onboard new hires. Scan the job description for specific software or even try to reach out to their existing customer service kollektiv to see which systems they use. Include the software in your resume if you have experience with it.This type of software includesLiveChatPureChatZendeskC-DeskFreshdeskNetSuiteClaritysoftChimeSalesforceZoho DeskGeneral office softwareMicrosoft Office Suite (Word, Excel, et al.)Google Suite (Docs, Sheets, et al.)Jobscan helps job seekers pick out the most important skills from the job description to make sure each resume is optimized for applicant tracking systems. Try running a resume scan below.??Customer service soft skillsSoft skills are less important in some resumes, but a customer service resume can especially benefit from these keywords. Soft skills often describe personality traits, which are key in a position that deals with communication.Soft skills for a customer service resume includeConflict resolutionPrioritizationTime management skillsEmpathyInterpersonal skillsProfessionalismAttentivenessReliabilityUsing summary gutachtens for soft skillsHard skills can be woven into a resume in the Work Experience section or in a separate Skills section. Soft skills, whic h can be trickier to find a place for, are often best-utilized in a resume summary statement, where the job seeker can state their goals for the position as they relate to current skills.For example, a good summary statement for a customer service resume might readExperienced customer service supervisor with 15 years experience and an average LiveChat rating of 92%. Proficient in LiveChat and Salesforce and skilled in conflict resolution and diffusing customer complaints. Combining hard skills and accomplishments with strong customer service soft skills creates a well-rounded summary statement that shows off your technical skills and your most-relevant personality traits.Customer service resume formatNow that you know what to include in your resume, youll need to choose a resume format. For most job seekers in the customer service industry, work history and skills will be the most valuable sections to include. In most cases, a chronological resume format will work best. The chronolo gical resume format highlights a job seekers work history.However, if youre entering the customer service industry for the first time, consider using a hybrid resume format, which focuses on a job seekers skills slightly more than work history. Coming from another industry, your work history will not be as relevant to the hiring manager as it would be for a job seeker with five years of experience in customer service.A hybrid resume is great for you if you dont have experience working in the customer service field, but you have many of the transferrable skills needed to excel.If you need some help determining which skills you need to include, Jobscan can break it down for you.Customer service resumes need to be unique because customer service positions are very unique positions. These employees are both tech-savvy and skilled communicators. Make sure your tailored resume reflects that.

Friday, December 20, 2019

The Simple Formula for Identifying Your Key Achievements on an Executive Resume

The Simple Formula for Identifying Your Key Achievements on an Executive Resume The Simple Formula for Identifying Your Key Achievements on an Executive Resume As an executive, your resume (and LinkedIn profile) should be so much mora than an overview of all the jobs youve had throughout your career. Ideally, your executive resume will tell a compelling story of your career trajectory while highlighting your most impressive achievements and illustrating your value as a leader.Key achievements are an impactful tool that helps recruiters or hiring committees understand what you might be able to do for their organization. Rather than simply listing your past job duties, key resume achievements bring these responsibilities to life by highlighting not only what you did, but how your actions positively impacted your organization.So how exactly should you go about identifying your key achievements? Weve got you covered.Step 1 Identify Understand Your Target RoleBefore you begin to update y our resume, youll first want to decide what type of role youre going to be pursuing. Are you hoping to step into a C-level role? Looking to focus more specifically on operations? Do you want to work for a small company or a large corporation? Are you hoping to stay in a certain industry or try something new? Clarifying your goals will help you to write a more tailored, targeted executive resume. Itll also make identifying your most relevant resume achievements much easier, as youll be able to more quickly determine which accomplishments will best illustrate your value to a future employer.Step 2 Reflect on Your AccomplishmentsThis may seem like a daunting exercise at first, but it usually ends up being kind of fun. Plus, its an incredibly valuable way to prepare to discuss your achievements in interviews. Heres how to do it.Going job by job, sit down and list out everything you accomplished in each of your prior roles. Write it all down big and small. The idea here is to jog your m emory and get your creative juices flowing. Did you implement an exceedingly popular company policy? Add it to your list Save your company millions? Write it downYoull likely end up with a pretty long list of career accomplishments, which will be way more content that youre going need for your resume. But dont worry about length yet. For now, the goal is to simply capture as many of your past achievements as possible.Step 3 Decide Whats RelevantChances are, youve probably accomplished a lot throughout your career. And while thats awesome (go, you), it might make editing your resume more challenging. As you work through your list of achievements, asking yourself these questions will help you to identify whatll be most relevant to a future employer.How does this relate to the lokalitt Id like to hold next?Is this one of the top three things I accomplished in my tenure at this company?Would the skills I leveraged for this task be relevant or transferable to the job Im targeting?Is this something Id be excited to talk about during an interview?What was the outcome or result of this achievement? Is it compelling?Can I quantify this skill (e.g., % increase or decrease, $ amounts, measurable improvements, etc.)?Keep in mind that generally, youll want to select between three to five key achievements for each role you include on your resume. Be selective and do your best to feature resume achievements that are not only relevant but impressive, impactful and quantifiable.Step 4 Put it All TogetherNow that youve reflected on your career goals, listed out all your achievements, and identified the most relevant in the bunch, its time to format your key resume achievements. Heres how it might look.Reimagined business development strategy to include a 15% increase in sales force, resulting in $500M in increased profits YoYSteered company through a complicated re-organization, resulting in a 75% increase in profits with minimal employee turnoverImplemented company-wide work f rom home policy, resulting in a 90% increase in employee satisfaction, a 22% increase in productivity, and a 34% decrease in PTO usageYou get the idea. Now its your turnFormat Your Own Accomplishments Using This Simple TemplateCompelling verb brief explanation of accomplishment resulting in quantifiable outcome, %, $, etc. are always helpful.That wasnt too hard, was it? We have a feeling youve worked on much more challenging projects throughout your career. While this exercise may be a bit time consuming, youre now armed with a resume chock full of compelling wins and quantifiable accomplishments. Even better, youll be more prepared to discuss your work history once you score an interview.Jobscan can automatically check your resume for measurable results and a number of other critical checks, like keywords and skills mentioned in the job description. Try it here?Read MoreExecutive Job Search GuideResume Accomplishments A Resume Writers Take on Standing Out39 Resume Accomplishments E xamples to Demonstrate Your ValueJaclyn Westlakeis a career advice columnist and founder ofThe Job Hop. With more than ten years of experience in the recruiting and human resources space, shes passionate about empowering job seekers to achieve their career goals. Shes also particularly fond of coffee and instantly falls in love with every dog she meets.

Sunday, December 15, 2019

Major League Baseball Investigator Job Information

Major League Baseball Investigator Job InformationMajor League Baseball Investigator Job InformationBaseball isnt called the national pastime for nothing. Major League Baseball in America has a rich history of providing entertainment and excitement to families and fans for well over a century. It also has a rich history of scandals and intrigue. It may come as a surprise, but one seldom talked about but highly sought after career in criminal justice is that of the Major League Baseball investigator. Commissioner Bud Selig established the Department of Investigations within the MLB in 2009. The department is tasked with broad authority to take action to protect the integrity of the sport of baseball. The primary focus of the department was initially to take on the growing issue of performance-enhancing drugs, but MLB investigators are now tasked with looking into almost any imaginable area of the sport to make sure that Major League Baseball upholds a squeaky clean image after the ste roid scandals of the 2000s. Job Functions and Work Environment of MLB Investigators MLB investigators essentially act as private detectives, employed by MLB for the specific purpose of policing the league. While they have no legal authority to take law enforcement action, they conduct internal investigations of players, staffs, and teams to make sure that all rules are being followed and to maintain fairness, competition, and integrity. Some of the areas MLB investigators look into include Verifying age of players and prospectsPlayer use of performance enhancing drugsIncidents and accusations of gamblingAccusations of player misconductViolations of MLB rules by players or teams The job of a Major League Baseball investigator often includes Conducting investigations of misconduct and wrongdoingPerforming hintergrund investigations Writing reportsMaking recommendations to executivesWorking with local law enforcement and regulatory agencies The working hours for investigators may b e long at times, and a lot of travel is involved. Because baseball has become an international sport, Major League Baseball investigators work around the world in all different environments. A permanent arbeitszimmer has been set up in the Dominican Republic, and investigators were placed on the ground in Venezuela when Washington Nationals catcher Wilson Ramos disappeared. Theres also speculation, albeit unsubstantiated, that some big name players, like Albert Pujols, are older than they claim to be. To mitigate speculation and remove doubt, MLB investigators conduct background investigations of players, especially those born outside of the United States. Education and Skill Requirements for MLB Investigators The first head of MLBs Department of Investigations worked with the New York City Police Department for 23 years and retired as a deputy chief of police before becoming the head of security operations and then investigations. MLB investigators are typically former police officers or detectives who have experience working in law enforcement and investigations. Specific training in criminal, internal affairs, and background investigations will be helpful for anyone hoping to land an investigative job with MLB. Job Growth and Salary Outlook for MLB Investigators MLB investigators work under the Vice President for Investigations as employees of Major League Baseball, as opposed to independent contractors. Investigators work full time and may earn between $60,00 and $90,000 annually. The Department of Investigations within MLB is relatively new, but it has been expanding rapidly. A new permanent office was established in the Dominican Republic, and it is reasonable to expect more offices throughout the Americas. Is a Career as a Major League Baseball Investigator Right for You? Working as an investigator for Major League Baseball may just be the perfect blend of work and play. For criminal justice professionals who love baseball, theres no better way to make a difference in a sport you enjoy. The job gives you a chance to help keep the game as pure and upstanding as possible. A career as an MLB investigator is a great opportunity for a retired police officer looking to begin a second career or for a current detective or investigator looking to make a career change.

Tuesday, December 10, 2019

Dont Ruin Your Job Interview Chances by Making These 10 Mistakes

Dont Ruin Your Job Interview Chances by Making These 10 MistakesDont Ruin Your Job Interview Chances by Making These 10 MistakesIf you really want the job, dont ruin your job bewerbungseinstellungsgesprch chances by making ansicht mistakesHere are 10 mistakes that are likely to ruin your job interview chances1. Youre inconsistent. During the job interview, you tell the manager that youre looking to leave because you outgrew your position. But then, when you meet the Big Boss, you say that youre leaving because youre interested in the companys flex. Well, which is it?Remember that all the people you interview with will likely compare notes- and apotential employer is not going to try to decipher whats fact and whatsfiction.The discrepancy in your statements could cost you the job.2. You badmouth your current/formerboss. To say that you and your current boss dont see eye-to-eye is an understatement of epic proportions. So when you sit down with the hiring manager, you start feeling chu mmy and comfortable and you let it slip that you loathe your current boss. You call him or her names. You point fingers. You go on and on about how horrible he or she really is.That can be a big torpedo in your chances to get hired. If youre asked a question about your current boss, try to find something positive to say about him. Otherwise, you risk looking like an unprofessional complainer who enjoys drama.3. You lie. Lying on your job applicationor in the interview can, and likely will,kill any credibility you have, and ruin your chances of getting hired.You may think your fib is foolproof, but HR managers are trained to look for discrepancies and spot red flags. In this day and age when almost anything can be verified online, its better to tell the truth on your job application, because you dont want to get the reputation among hiring mangers that youre a liar.4. You dont explain why you want the job.During a job interview, you can earn big brownie points by pinpointing all the reasons why you want to work for a company. If you fail to mention these reasons during the job interview, a potential boss might walk away from it thinking that you just want a job- any job- with the first employer who makes an offer.Be sure to express why you want to work for that company, and what excited you most about this role in particular. Let your personality and passion shine through, and show some enthusiasm for this job.5. You make it all about the flex. Youd rather call in sick than have to commute even one more day to your current job. But even if youre interviewing with a remote company for a full-time telecommuting job, you cant make that the major reason why you want the position (even if it is).Mention the great parts of the job and the company- and what you can bring to the role if hired- and avoid talking about the work flexibility aspect of the position, since that can be a turn-off to a potential employer.6. You show up late. Even if it isnt your fault, being l ate for a job interview can be the kiss of death, particularly to a punctual employer who has interviews lined up back-to-back after yours. Although things can and will happen, budget your time generously for those speed bumps that can block you from getting to your interview on time.Prepare your interview outfit the night before, get all of your documents ready for the interview, map out the location ahead of time (if you have to travel for an in-person interview), and make sure that you have child-care coverage in place for the time youll be away.7. You show up unprepared. Hiring managers appreciate when candidates do their homework andshow up prepared- and they have come to expect it.If you come without any questions prepared, or any knowledge of what the company does or what the job involves, you probably wont leave a great impression.8. You dont test your tech before the interview. You have a job interview with a fully remote company at 930 a.m. So at 925 a.m., you turn on your computer, log in to the video conferencing program- and nothing. No connection. The minutes tick by, and youre now late for your remote job interview.If you have a video interview, its a good idea to test your tech the night before to make sure its all working as it should, and then again the day of your interview to ensure that your Internet connection is strong and to head off any potential glitches. Of course a tech issue thats out of your control wont necessarily lose you the job, but it certainly wont help9. Youdont follow basic rules of etiquette. Having bad manners will very likely put a bad taste in the interviewers mouth. Making one or two small mistakes wont necessarily be a deal-breaker, but if you consistently practice bad etiquette throughout the meeting, the hiring manager will probably think twice about bringing you on.For instance, failing to greet the security guard or receptionist can be a huge mistake Dont treat anyone like they arent important. Also, chewing gum throughout the interview forgetting to introduce yourself or say thank youor checking your phone during the conversation can kill your chances.10. You dont follow up with a thank you. You can ace the interview andstill ruin your chances. How? The follow-upForgetting to send a thank-you note to those with whom you met can be detrimental. Some hiring managers put more weight on the follow-up than you might think. So, no matter how confident you are when you walk out of the interview, dont ruin everything by forgetting to express your gratitude.Sure, there are many things that can go wrong during a job interview, but there are also a lot of ways to avoid these mistakes. No matter how nervous you might be, play close attention to your behavior and do whatever you can to make the best impression possible

Friday, December 6, 2019

The Advantages of Ramit Sethi Resume

The Advantages of Ramit Sethi Resume Writing like you talk is generally a great idea. Youre able to quickly analyze the critical abilities and successes. Our team at Student Loan Hero works hard to discover and recommend products and services which we believe are of premium quality. College has ever been known as an opportunity to develop solid, life-long relationships. Getting the Best Ramit Sethi Resume Briefcase technique isnt so much popular because the very first issue isnt in order. If you would like to crack the interview, you should prepare separately for briefcase technique. Whenever you are presenting the document with briefcase technique, all youre doing is youre leaving the employers the gelegenheit to tweak on the document youve created from scratch. If you simply present the document in the start, your briefcase technique will fail. Choosing Good Ramit Sethi Resume The very best part is that both companies are legit and have been in existence for some time . Have some documents and industry reports ready for the normal salary being given to the individuals that are holding the similar orts in the business. Most individuals would never even consider doing this kind of unglamorous job. A good deal of individuals are blasting out their resumes at this time in hopes they will secure work. Simply take the opportunity to make certain youre in an ideal place to produce the best impression on the job and to find that promotion youre seeking. To make it simpler for you, Im likely to provide you some practical ideas for ways to start building relationships while youre leise in college that can help you receive a job after you graduate, help you launch or finance a company, and perhaps even fuel your career for a long time to come. To begin with your work search, tell everyone you know youre trying to find a job. Youre searching for the ideal job. Whispered Ramit Sethi Resume Secrets Its crucial there are no mistakes of any type grammar and spelling both. You will receive there after a couple of tries. Most individuals are more than happy to share advice on their subject of expertise to enthusiastic college students especially in case you show eagerness and aptitude. The issue with a writing personality is that the majority of people dont understand that they should have one. Lets look at a few distinct fashions of video. You will come across as a more severe candidate if youre acquainted with the jargon and vocabulary, states Clark. An ETF is a mixture of stock and bonds like a mutual fund but that trades every day. If you wish to make investing one of your SMART financial objectives, commit to investing a particular dollar amount within a predetermined timeframe. The Advantages of Ramit Sethi Resume On the flip side, somebody who expects to be set for life after getting work at a brand name business is probably screwed. My mentor tells me my shit sucks all of the time and I really like that. You know, I welches not asking for employment, and I was not even on the lookout for coffee. The very first time you do something is a highly effective experience. You should figure out what your company requirements, and give it to themeven if they dont let you know what it is. Youre prepared to construct your dream career. You should showcase to the employer that as they want to know more about working with you, youre equally excited in order to work with them. Your resume should be quite readable. Your budget ultimately will let you know how much additional money you will need to pay down debt. Investing is the best method to make wealth. Because of compound interest, the cash you invest can grow exponentially. The Basic Facts of Ramit Sethi Resume Trend analysis is the procedure of comparing business data over time to recognize any consistent effects or trends. If youre seeking to outsource, here are 10 questions to ask an infographic agency, plus a couple of suggestions abo ut how to work together as soon as you find the proper match. Prepare your advice so that its simple for other people to follow. Think as a journalistPrepare a list of informed, intelligent questions in advance, states Clark. Top Ramit Sethi Resume Choices In general, its important to spring into action to finish your 2019 goals. After all, youre trying to come across in a manner that inspires other people to help you. By visualizing your aims, you will be in a position to remain focused and motivated even when it becomes hard. After the particular aim is set, you can work on how you are going to attain that objective. Showing just a little interest goes quite a distance. Popular bloggers and company owners with a strong on-line presence often look to their very own networks (sometimes exclusively) to locate the next accession to their team. Especially if youre just beginning and you would like to sell your products online. At least grab his totally free guide30 successf ul on-line business ideasand start brainstorming what you may be in a position to do. While pulling out the document, you should also make sure that youre providing it to the ideal person otherwise it wouldnt work as effectively as it should. Write down in the document how you are going to fix the difficulties. So you must know when to present your document. Next thing you ought to consider about whenever you are presenting the document.

Sunday, December 1, 2019

Creating your own Marketing Hook

Creating your own Marketing Hook Any promotion is built around a marketing hook. Think of a hook as a thirty-second pitch, your most important, and often only, chance to attract attention and interest during limited interaction with potential clients and customers. A Hook is the Most Basic Element in Promotion.Think about yourself, your product and service for a moment. If you canbedrngnis immediately conceive of a simple word or phrase that signifies who you are and what you offer, youre thinking too hard or the message you want to convey is too long. Either way, your audience has a good chance of losing interest before you really have a chance to hook them. Dont let that happen.Think of it this way If you found yourself in an elevator with an especially influential individual, how could you maximize that opportunity? Even if this type of situation never happens, you need to be prepared to get ac ross two essential points, and quickly what you do, and what makes you special. With a little (or a lot) of foresight, youll be ready to stand out from the crowd. Invest the time now to make yourself that unique individual whose message shines clearly in any interaction and remains after its over.Prepare Your Hook.Your message is in competition with many, many others, and not only is your audiences attention and patience is limited, but he or she is accustomed to tuning out sales pitches on a daily basis. Only short messages have a chance to get through to your listener, and only the special ones will be retained long enough to be effective.To begin, try writing about you and your business. Use colorful language and really celebrate the important qualities and skills you offer. Structure the story in a way that answers basic questions about you and your business. Include personal details about your career and training, aspects of the business that you enjoy, and your motivation.Got it? Now smooth it out, and tame silliness into something you could imagine actually saying to people. Then practice giving that pitch first to yourself and then to friends. Youll develop an ear for both what feels natural to you to say, and what works on the listener. You can even record yourself practicing again and again, to get more familiar with the material and the image you portray. If youre really pleased with the results, you might even consider sending a clip to your contacts in a multimedia promotionStay FocusedKeep in mind what this hook is for you a teaser for your audience. Its a short attention-getter that doesnt tell them everything about you and your companyit doesnt need to and your audience wouldnt pay attention that long anyway. Generate enough interest to eingabeaufforderung them to either seek out more information, or be even more receptive to what you have to say at the next opportunity. Your marketing hook is the single most basic and powerful tool in your ars enalmake it strong and use it.